earth inspired, artisanal, driven by higher social purpose

Welcome to fyoli fyoli, a social enterprise nurtured by sisters Meenu and Seema. 

We design eco-conscious textiles and accessories that evoke joy, sensory comfort and awe! We bring fresh design inspiration to heritage craft skills, collaborating directly with historically marginalized artisan communities.

We are shifting the narrative from charity and subsidy that’s often associated with the handmade economy from developing communities to that of excellence in craftsmanship and environmental/cultural sustainability. We believe in the wonderful possibilities of fresh design inspiration in tradition to produce global quality products while achieving UN sustainable development goals. Such gentle design interventions and skill building are important to keep heritage crafts relevant in the face of rapidly changing times. 

We hope you feel the gentle pulse of exceptional craftsmanship and the humanity of handmade in every product we make-soulful, highly inspired textiles and accessories that transcend fleeting trends.

While Meenu leads the creative vision and product development from California, Seema is our trusting, caring partner based in India, managing operations, compliances and exports. 

 

Fyoli is a yellow spring blooming flower that grows in the Himalayan foothills of India, here our our Founder’s family hails from. It is associated with the joyous Phool Dei festival to mark the onset of Spring by people indigenous to this region. Phool means flower and Dei is a pudding which is offered to everyone on the occasion. Young children gather flowers from nearby forests and hillsides in bamboo baskets and leave the flowers on the villagers’ doorsteps to wish them prosperity. When’ caught’ leaving the flowers, villagers offer the children gifts and sweets.

We embrace and live the idea that the world we deserve exists at the intersection of Social, Gender and Environmental justice. We are working tirelessly crafting a future where consumers can be a catalyst for positive change. We sell directly to consumers online, at local pop-up events and to other businesses through wholesale and gifting partnerships.