Jamdani Terchi Leheriya Cotton Sari

While Jamdani weaving in thicker yarns and simpler motifs continues across rural West Bengal, the lineage of high-count, intricate needlework Jamdani stands at a fragile crossroads. This heritage technique—once renowned for its ethereal muslin weave—is increasingly under threat from both environmental and socio-economic pressures.

Working with fine, hand-spun muslin yarns demands a climate of natural humidity to prevent breakage. Rising temperatures and prolonged dry seasons now limit weaving to brief windows in the early morning and late evening, narrowing the number of productive hours in a day. At the same time, the demographic gap widens: master weavers are aging, and younger artisans hesitate to adopt a craft that requires years of practice, intense patience, and offers no guaranteed financial security. Add to this the barriers of language, geographic remoteness, and lack of direct market access, and the challenges become clear.

And yet, the beauty of high-count Jamdani is unparalleled. Its delicate, hand tool called Shola -inserted motifs carry the quiet brilliance of the famed muslins of the past—textiles that once astounded the world with their fineness, luminosity, and artistry. We believe this form of Jamdani still has the power to uplift communities and ignite new possibilities for rural artisans, if given the right support.

This is why we have chosen to invest deeply—both financially and creatively—in this endangered craft. We are training younger men and women under the guidance of master weavers, ensuring that every artisan is paid generously and works in conditions that are healthy, dignified, and joyful. Through thoughtful design interventions, we are reimagining Jamdani in contemporary, exciting ways while honoring its heritage at every step.

100% Suvin Cotton, Tissue Zari

5.5 yd x 1.3 yd

Dry clean or hand-wash in cold water and mild detergents. Please do not wring. Hang or flat reverse dry in shade to preserve the beauty of this fabric. Steam iron on high.